Core values are widely used nowadays, but it is questionable whether the introduction of core values will create any actual added value. This question can be raised for the following reasons:
- Core values often contain more ideology, i.e. concepts which sound nice, than substance.
- After having conducted culture scans in companies which had proclaimed their core values a couple of years prior to our scans, we never found the full set of core values embedded in their culture. We even found that rarely had just one of those core values been incorporated in their culture.
- Sets of core values do not differentiate one company from another. Each organisation, however, is unique. Thus, core values are either about ideology or they cover generic management principles, such as “customer care.” But, in the latter case, why would management want to declare something which is common sense?
Based on our findings, core values seem to be especially useful if it is the intention of top management to appease stakeholders and win them over to their side. The question is whether or not you can always appease everybody simultaneously. Note that we have not used the word “fool,” instead of “appease,” in order to not upset you.